A Family Enterprise
About Us
BLUEZON KINGDOM builds businesses inspired by a more nourishing and meaningful way of living.
Through our work, we connect cultures, share knowledge and celebrate craftsmanship creating experiences and opportunities while helping preserve traditions worth carrying forward.
We combine entrepreneurial thinking with a genuine curiosity for cultures, craftsmanship and the people behind them.
Our businesses may operate in different fields, but they share one approach: discover thoughtfully, build meaningfully and think long term.
BLUEZONE KINGDOM is shaped by Viktoryia Toma and Ali Serhal, bringing together complementary perspectives across culture, education, business and hospitality.
What unites our approach is curiosity, personal involvement and a belief in building meaningful businesses and relationships for the long term.
Viktoryia brings a deep commitment to education, Japanese culture and the thoughtful experiences that shape much of BLUEZONE KINGDOM’s work.
“What we create should enrich people’s lives while respecting the knowledge, culture and craftsmanship behind it.”
Ali brings an entrepreneurial and strategic perspective shaped by extensive experience across hospitality, retail, business development, advisory and international partnerships.
“The businesses worth building are those that create meaning, connect people and leave something valuable behind.”
Creating experiences that contribute positively to everyday life.
Partnerships are fundamental to how BLUEZONE KINGDOM works.
We collaborate with respected institutions, heritage businesses, artisans and specialists who share our commitment to knowledge, quality and craftsmanship.
Our strategic relationships include the Wine & Spirit Education Trust (WSET), Global Japanese Tea Association and Fukujuen, connecting our work with international education, Japanese tea culture and generations of craftsmanship.
We believe the strongest partnerships go beyond transactions. They are built on trust, shared values and the opportunity to grow together over time.
